In terms of the structure of packaging, we took the concepts of “display” and “collection” into consideration. Thus, the package can also be a display stand with the mortise and tenon structure designed on its back so that the packages itself becomes part of the collection.
We presented the token in 2D whilst the medal of the mascot was displayed in 3D arc shape; hence, various dimensions could be represented to create layered visual effects even the token is designed in monochrome color.
(Token type : torch, weightlifting, baseball, badminton, golf. Popular sports in Taiwan.)
Designed byA�Midnight DesignA�| Behance
Design & Illustrationi??Su I Chana�?Gu Yi
Clienti??Taipei Rapid Transit Corporation
Taipei Metro / 29th Summer Universiade Taipei 2017 Commemorative Token
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In 2017, Metro Taipei and the 29th Summer Universiade Taipei jointly launched the commemorative token sets that are limited to 2017 sets. Keeping with the visual identity, we embraced and played with the outlines of the mascots to be the main patterns as the visual layout for the package. We particularly geometrized the pom pom to enrich the visuality. To be consistent with graphic lines, the printing methods of hot stamping and laser foil were adopted. The color of lines changes with the viewing angles by refraction, and the diversity naturally becomes the symbol of vitality as if Summer Universiade overflows youthfulness and energy.
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IDENTITY / PACKAGE / GRAPHIC