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Client: Inhouse Group
Inhouse Group is a hotel boutique brand with four annexes in Taipei and Taichung, Taiwan. During the process of rebranding, the most difficult thing to do was to develop a brand new identification system based on the overall style without making changes in the current decorations of the hotels.
For this purpose, we first designed a staid main identification image with a sense of space by combining the a�?ia�? from the brand name with a�?Ha�?. We also created a series of icons and an indication system using the same line elements. Finally, more modernistic boutique atmosphere was achieved through the multiplication of the simple symbols and the natural-style materials from the hotels themselves.
a�?The early bird represents beautiful beginning of every morning which is most full of energy and vitality, we insist that design is not only to create beauty and value, it is more like a most nature life attitude. a�?
EARLYBIRDS DESIGN was set up by Arron Chang and based in Taipei, Taiwan, through creative thinking and professional systematic plans, we create all kinds of unique brand images for our clients. Services including: branding CI, VI / visual communication design / packaging design / web design / art direction.
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