精品旅館的品牌識別與指示設計










Designed by 早鳥形象設計 | Website
Client: Inhouse Group

設計理念

薆悅集團(Inhouse Group)是一家旗下擁有四間分館,分別位於台灣台北與台中的精品酒店品牌。在品牌重塑的過程中,最大的困難點便是在不更動飯店現有裝潢的前提之下,建立可融合於整體風格的全新識別系統。
為了達成此目標,首先我們將品牌名稱的i與H結合,設計出穩重與空間感兼具的主要識別圖形,並以相同的線條元素創造了一系列的標誌符號與指示系統。透過簡潔的符號與飯店本身自然風格材質的相乘,最後完成了更具現代與摩登感的精品氛圍。

Inhouse Group is a hotel boutique brand with four annexes in Taipei and Taichung, Taiwan. During the process of rebranding, the most difficult thing to do was to develop a brand new identification system based on the overall style without making changes in the current decorations of the hotels.
For this purpose, we first designed a staid main identification image with a sense of space by combining the “i” from the brand name with “H”. We also created a series of icons and an indication system using the same line elements. Finally, more modernistic boutique atmosphere was achieved through the multiplication of the simple symbols and the natural-style materials from the hotels themselves.


開放接案

設計工作室介紹

「早鳥代表了每天早晨最富含能量與生命力的美好開始,我們堅信設計不僅是要創造美與價值,更是一種最自然的生活態度。」

早鳥形象設計由創意總監張晉嘉(Arron Chang)創立於台灣台北,我們透過創意思考與專業的系統性規劃,為客戶創造各式獨特的品牌形象。服務項目包含:品牌形象規劃設計、平面視覺傳達設計、產品包裝設計、網站設計、藝術風格指導。

「The early bird represents beautiful beginning of every morning which is most full of energy and vitality, we insist that design is not only to create beauty and value, it is more like a most nature life attitude. 」

EARLYBIRDS DESIGN was set up by Arron Chang and based in Taipei, Taiwan, through creative thinking and professional systematic plans, we create all kinds of unique brand images for our clients. Services including: branding CI, VI / visual communication design / packaging design / web design / art direction.

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商業案件聯絡方式:

Mail : hello@ebsdesign.com.tw

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