ZENWATER 上水 清新柔美的氣泡水識別

Designed by 李宜軒 Yi-Hsuan Li | Website

Client : Matter Lab

上水, a sparkling water dealer, has its name rooted in Zen. It is devoted to creating a better drinking choice. Its trademark delicately combines the two elements: water and container. The three drops of water link together and form the image of the character 水 (shuǐ,water). From above, the balls quote the words from Mercury (水星,shuǐ xīng) and construct the image of the character 上 (shàng,above or upper). All the elements are placed in the container; along with the container’s smooth curve, together they build concise and soft visual feelings. In addition, the main visual design utilizes interesting geometric figures to emphasize visual impressions, which expands the points, lines, and planes of the trademark. The dots represent the sparkling and playful bubbles; they can freely stand and arrange themselves in every extended design.

上水有禪靜之意,為氣泡水經銷商,品牌旨意為建構ㄧ個更好的飲水選擇,商標設計微妙的融入了水和容器兩大元素,三滴大小水珠連成了水字圖像,上方ㄧ圓珠引用水星文字 上 字的圖形,所有元素配置於容器中,與容器的圓滑弧線構成了簡練柔美的視覺感受,此外,整體的視覺規劃以有趣的幾何圖形為品牌強調了視覺印象,延續了商標的點線面,圓點象徵著帶有玩味的氣泡,可自由排列於各項延伸設計品中。



李宜軒,台灣視覺設計師,擅長平面設計、識別設計,熱愛嘗試各種實驗性的創作及材質的運用,希望發展出更多可能性,此外,對於設計也擁有高度熱情及堅持。作品曾獲台灣遊戲新人獎、新一代設計的廠商特別獎及ADAA決選、韓國k-design award及澳門設計雙年展入圍等,並受邀收錄於computer arts magazine、Inspire magazine 及亞洲設計年鑑、法國etapes線上精選作品,之後並於松菸、台灣傳藝中心澳門設計中心等展出,目前就讀於交通大學應用藝術所,研究視覺設計及介面相關設計。

Hsuan(1992) is enthusiastic about experimenting new material and idea combination to create more possibilities; furthermore, Hsuan is passionate you might say, stubborn about designing the highest quality works. Her designs has won Best original game Award of Taiwan Mobile Elite Award, Sponsors Award by 2015 YODA, also was admitted to compete for ADAA and presented in Computer Arts magazine, Inspire magazine, APD no.11, etapes online(France) and so on. Her works was later on demonstrated in National Center of Traditional Arts and Songshan Cultural and Creative Park and Macau Design Centre(MDC),etc. She is now studying Interface design and Visual design at National Chiao Tung University Institute of Applied Arts.

Website | Behance




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