Designed by 湯承勳 Cheng-Syun Tang | Website
Client : 悅知文化 Delight Press
In How To Kill A Unicorn: How The World’s Hottest Innovation Factory Builds Bold Ideas That Make It To Market (Complex Chinese title: 是很酷，但又如何？：看全球頂尖團隊如何把創新變商機), the author Mark Payne, founder of the most in-demand innovation factory Fahrenheit 212, reveals their groundbreaking methodology combining two key elements – Magic and Money, the creative and business side of innovation, which creatively shapes innovative ideas, deliberately transforms them into products and successfully brings them to market.
Inspired by the translated Complex Chinese title 是很酷，但又如何？(Literally meaning: It’s cool, but so what?), the typographic design of the main title plays a mirror effect that creates a visual strangeness and expresses the core that merely having cool innovative ideas is not enough at all. Since the process of going from building bold ideas to making them marketable is one of the keys of the book, the gold foil-blocking graphics works on visually symbolizing how the firm shapes ideas into business.
湯承勳(Albert Cheng-Syun Tang)，臺灣公民，ACST Design代表，現居挪威貝爾根(Bergen)。