Designed by 湯承勳 Cheng-Syun Tang | Website
Client : 悅知文化 Delight Press
Written by Ugaya Masahiro (Japanese: うがや まさひろ; Traditional Chinese: 烏賀陽正弘) who is a master in international client relationship, a writer and a translator, the Absolutely works! 70 IMPERFECT Life-experience Rules* (Japanese title: 必ず役立つ! 「○○(マルマル)の法則」事典 ), through a witty manner, analyses 70 selected well-know life-experiencerules such as the 80-20 rule and Murphy’s Law, and reveals the secret influences under the seemingly ordinary rules that could impact on every aspect of everyday life.
Inspired by a thought that life, in a way, consists of all the diverse everyday experiences, the idea of “puzzle” was converted into the main visual element for the cover presentation. The optical illusioned puzzle metaphorically expresses the concept that how life could be different depends on our perspectives on the “rules” we take for granted.
湯承勳(Albert Cheng-Syun Tang)，臺灣公民，ACST Design代表，現居挪威貝爾根(Bergen)。